One Month In - Your Impact as a Humber Place Brand Ambassador

It's been an exciting month, and we’ve been thrilled to see the impact Place Brand Ambassadors are already making as they champion the values that define Humber. We’re also pleased to have welcomed new ambassadors to the fold, further strengthening our network and broadening our reach. Together, we’re helping shape the Humber’s reputation both nationally and globally.

We are delighted to have over 160 ambassadors on board, driving Humber's narrative forward through their organisations, networks and communities. 

Our Global Impact: Humber Touchpoints

During our recent Place Brand Ambassador meeting, ambassadors identified key UK and global connections linked to the Humber through their work. From pivotal regional initiatives to international collaborations, the Humber’s influence is clearly growing, as evidenced by the expanding network shown on the maps below. 

These touchpoints highlight not only Humber’s value but also the collective strength of our ambassadors in elevating its presence worldwide. From thriving partnerships in key economic hubs to developing relationships in emerging markets, our ambassadors' diverse networks and dedicated work are amplifying Humber's reach and unlocking exciting new opportunities. This map visualises that collective strength and highlights the vast potential for future growth.

Speaking the Humber Place Brand: Messaging Guide

As Humber Place Brand Ambassadors, you play a crucial role in shaping and sharing the identity of our region. The Humber is more than just a place; it’s a mindset, a movement, and a story that deserves to be told with clarity and confidence.

This guide is designed to help you communicate our core values in a way that is authentic, consistent, and impactful. Whether you’re speaking at an event, writing a social media post, or engaging with stakeholders, the words you choose matter. Here, you’ll find key definitions, associated terms, and example messages to help you articulate what makes the Humber remarkable.

By embracing this shared language, we can strengthen the Humber’s reputation as a dynamic, resourceful, and pioneering region; one that is shaping industries, driving innovation, and making a lasting impact.

Living the Humber Values Award

Each month, we’d like to highlight an ambassador who has truly embodied the Humber Place Brand values. Ambassadors can nominate someone who has shown outstanding commitment to these values, and one chosen individual will receive an A4 framed certificate featuring the highlighted value and its definition.

To submit your nomination, please email oliver.burdett@futurehumber.com.

Next Steps

As we move forward, it’s time to build on the momentum we’ve created. In the coming weeks, we’ll continue to share resources and opportunities to help you strengthen your role as a Humber Place Brand Ambassador. We encourage you to keep applying the brand’s values in your work, share your progress, and engage with fellow ambassadors. Looking ahead to our next meeting (details TBC), we’ll dive deeper into how we can continue to grow Humber’s presence, both locally and globally. Let’s keep driving this forward, together.

There is still an opportunity to provide feedback, so we can continue to make these meetings and events tailored to you.