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Education marketing specialists, Sowden & Sowden, boost applications for City of Wolverhampton College

6 September 2024

Yorkshire-based education marketing agency Sowden & Sowden are celebrating driving a 21% uplift year-to-date in full-time application figures for City of Wolverhampton College. This milestone comes during a strategic marketing campaign designed around the academic year to help the college stand out in the crowded education landscape. In addition to a 21% uplift year-to-date in part-time adult learner applications.

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Spanning both digital and traditional marketing and incorporating paid-for social media, Google Display, remarketing and out-of-home advertising, the multi-channel campaign aimed to raise awareness of the college’s diverse course offering to prospective students. 

Polly Sowden, Director of Sowden & Sowden, commented: 

"As part of our creative refresh, we redefined the college’s brand proposition, which really helped us connect with prospective students. We’re delighted with the results, a campaign that reached over 2.7 million potential students across the city, generated more than 25,500 website clicks from paid social ads in just one month, and led to 1,021 sign-ups for the Autumn/Winter Open Events. It's rewarding to see these efforts translate into real, impactful outcomes and I'm very proud of the team who continue to deliver this level of results across all our clients."

City of Wolverhampton College is one of the latest further education providers to join Sowdens’ impressive roster of education clients, including: Barking & Dagenham College in London, the UK’s best performing UTC, Ron Dearing in East Yorkshire; one of the first ever Institutes of Technology (IoT) in East London; and Yorkshire’s number one ‘University for student experience’; Leeds Trinity University.

City of Wolverhampton College is a general further education college with around 10,000 students which caters for both 16–18-year-olds and adult learners, offering an extensive variety of courses including degree level courses, apprenticeships and T Levels.

Jaime Davies, Head of Communications and Marketing for Wolverhampton College, said:

“Sowdens’ experience in the education sector is unparalleled, and their knowledge and understanding of the audience meant we could hit the ground running - with impressive results delivered within weeks of the campaign launch.

10 months in, our recruitment figures are up, applications have increased, and we have got more traffic hitting the website daily. If you’re looking for an agency that can deliver results fast, I’d 100% recommend Sowdens for your next student recruitment campaign.”

For more information on Sowdens impressive portfolio of education marketing visit: www.sowden-sowden.co.uk/education-marketing-agency/