Humber Brand Toolkit
The Humber Place Brand is built on four core values; Revolutionary, Resourceful. Real and Remarkable.
Download the toolkit - including the Humber brand filter
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Case Studies: Humber at its best
What do the Humber values mean?
Embracing the spirit of the estuary - bold, dynamic and ever-evolving.
In other words:
Pioneering / Trailblazing / Visionary / Innovating / Impact / Proactive / Productive / Radical / Reformers / Change-makers / Activists
What does this mean in practice?
- Pioneering social and industrial innovation.
- Change-maker champions - collective action and determination to effect positive change on a local and global scale.
- Not just pushing boundaries; but setting new standards and powering progress.
- Tackling challenges and meeting new opportunities head-on, striving for positive change regardless of obstacles.
- Prepared to take actions with far-reaching consequences where impact is felt in households throughout the region but also across continents.
Redefining what it means to be an industrial powerhouse - resourceful, reliable, radical and working together for change.
In other words:
Adaptability / Constant evolution / Reimagining / Transformation / New narratives / Pursuing new-gen possibilities / Redefining / Skilful / Capable / Creative / Problem-solvers / Solutions / Optimistic / Forward-looking / Confident
What does this mean in practice?
- Ability to adapt and thrive in a changing world.
- Pursuing new-gen possibilities.
- Embracing the spirit of constant evolution with forward-looking optimism.
- Taking risks, being bold and not being afraid to challenge people's views and opinions.
- Galvanising citizens and communities around shared values of environmental stewardship and sustainability.
- Recognising our responsibility to nurture and protect our natural environment and ecology for future generations.
Unapologetic industrialists and enthusiastic environmentalists - responsible, sincere and vital.
In other words:
Vitality / Authenticity / True to oneself / Integrity / Ethical principles / Sincerity / Transparency / Consistency / Empathy / Perseverance / Humility / Grounded / No-nonsense / Relatable / Genuine / Reliable / Determined
What does this mean in practice?
- Genuine commitment upholding ethical principles with transparency and humility.
- Leading with authenticity and integrity marked by a grounded, no-nonsense attitude.
- Showing empathy toward both people and the environment - fostering a culture of responsibility, sincerity, and vitality, driving positive change and shaping a more inclusive, sustainable future for all.
- Embracing togetherness and collectivism.
- Strengthening local connections and enabling communities to support and sustain change.
Self-starting and standing as a beacon of industrial modernity - leading with a community-focused, creative and can-do attitude.
In other words:
Uncommon / Unusual / Striking / Surprising / Self-starting / Influential / Impressive / Experienced / Prominence / Connected / Capable / Confident / Can-do attitude / Different / Proactive / Powerhouse
What does this mean in practice?
- Community-led and creative.
- Strength in scale and togetherness that contributed significantly to local, national, and global prosperity.
- A source of eergy, enterprise and ambition.
- A significant and influential force, ready to seize opportunities with boundless energy and a can-do attitude.
- Generating original ideas and solutions.
- Ambitious global goals alongside opportunities at local level.
- Questioning the status-quo and expectations.
- Uncommon, extraordinary, radically different and sometimes surprising.
- Attracting notice or attention / worthy of being noticed.
Humber values presentation and workshops
In this window of opportunity for Humber, with the changing political environment and investments of scale on the horizon, a strong and authentic place brand is essential.
Our team can demonstrate how the new Place Brand Values for Humber are reshaping perceptions, fostering pride, and driving investment. Through a presentation or workshop, you'll learn how a clear, shared set of values, rooted in the region’s identity, can influence decision-making, guide cohesive action, and inspire confidence.
By embracing our place brand narrative, we aim to elevate the Humber’s profile, attract talent, and ensure the region prospers on both a local and global scale.
There are three options available to suit you and your organisation;
- Presentation - approximately 20 minutes
- Taster session - approximately 40 minutes
- Workshop - approximately 2 hours
Please complete the form below to express your interest in a session.