Humber Brand Toolkit
The Humber Place Brand is built on four core values; Revolutionary, Resourceful. Real and Remarkable.
Download the toolkit - including the Humber brand filter
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What are the Humber values?
Embracing the spirit of the estuary - bold, dynamic and ever-evolving.
In other words:
Pioneering / Trailblazing / Visionary / Innovating / Impact / Proactive / Productive / Radical / Reformers / Change-makers / Activists
What does this mean in practice?
- Pioneering social and industrial innovation.
- Change-maker champions - collective action and determination to effect positive change on a local and global scale.
- Not just pushing boundaries; but setting new standards and powering progress.
- Tackling challenges and meeting new opportunities head-on, striving for positive change regardless of obstacles.
- Prepared to take actions with far-reaching consequences where impact is felt in households throughout the region but also across continents.
Redefining what it means to be an industrial powerhouse - resourceful, reliable, radical and working together for change.
In other words:
Adaptability / Constant evolution / Reimagining / Transformation / New narratives / Pursuing new-gen possibilities / Redefining / Skilful / Capable / Creative / Problem-solvers / Solutions / Optimistic / Forward-looking / Confident
What does this mean in practice?
- Ability to adapt and thrive in a changing world.
- Pursuing new-gen possibilities.
- Embracing the spirit of constant evolution with forward-looking optimism.
- Taking risks, being bold and not being afraid to challenge people's views and opinions.
- Galvanising citizens and communities around shared values of environmental stewardship and sustainability.
- Recognising our responsibility to nurture and protect our natural environment and ecology for future generations.
Unapologetic industrialists and enthusiastic environmentalists - responsible, sincere and vital.
In other words:
Vitality / Authenticity / True to oneself / Integrity / Ethical principles / Sincerity / Transparency / Consistency / Empathy / Perseverance / Humility / Grounded / No-nonsense / Relatable / Genuine / Reliable / Determined
What does this mean in practice?
- Genuine commitment upholding ethical principles with transparency and humility.
- Leading with authenticity and integrity marked by a grounded, no-nonsense attitude.
- Showing empathy toward both people and the environment - fostering a culture of responsibility, sincerity, and vitality, driving positive change and shaping a more inclusive, sustainable future for all.
- Embracing togetherness and collectivism.
- Strengthening local connections and enabling communities to support and sustain change.
Self-starting and standing as a beacon of industrial modernity - leading with a community-focused, creative and can-do attitude.
In other words:
Uncommon / Unusual / Striking / Surprising / Self-starting / Influential / Impressive / Experienced / Prominence / Connected / Capable / Confident / Can-do attitude / Different / Proactive / Powerhouse
What does this mean in practice?
- Community-led and creative.
- Strength in scale and togetherness that contributed significantly to local, national, and global prosperity.
- A source of eergy, enterprise and ambition.
- A significant and influential force, ready to seize opportunities with boundless energy and a can-do attitude.
- Generating original ideas and solutions.
- Ambitious global goals alongside opportunities at local level.
- Questioning the status-quo and expectations.
- Uncommon, extraordinary, radically different and sometimes surprising.
- Attracting notice or attention / worthy of being noticed.
Humber values presentation and workshops
By embracing our place brand narrative, we aim to elevate the Humber’s profile, attract talent, and ensure the region prospers on both a local and global scale. We invite you and your organisation to join us on this journey.
We can run a presentation or workshop which will demonstrate how the new Place Brand Values for Humber are reshaping perceptions, fostering pride, and driving investment. You'll learn how a clear, shared set of values, rooted in the region’s identity, can influence decision-making, guide cohesive action, and inspire confidence.
There are three options available to suit you and your organisation;
- Presentation - approximately 20 minutes
- Taster session - approximately 40 minutes
- Workshop - approximately 2 hours
Please complete the form below to express your interest in a session.