The Power of Mission and Values in Action

A strong mission, vision, and values are much more than words on a page—they're the foundation of a thriving business. When fully embraced, they shape culture, act as a North Star in decision-making, and align teams with a shared purpose. But how do you bring these to life in a meaningful way?

This interactive Talent+ workshop will explore how organisations can embed their mission and values, providing attendees with practical tools to align teams with their company’s purpose. Through engaging discussions and activities, you’ll discover:

• How your mission shapes the way you operate today
• Why a clear vision for the next 3–5 years is essential for focus and decision-making
• Common barriers to achieving your vision—and how to overcome them
• The role of values in defining workplace culture and driving success

Designed for mid-level managers, team leaders, and emerging leaders, this session will offer actionable insights to help foster a strong, purpose-driven culture within teams. Join us to take the next step in aligning your people with what truly matters.

Meet the Speaker: Matthew Wright, Partnership Manager at RSPCA Hull & East Riding

Matthew Wright is a passionate advocate for values-driven leadership and with experience across public, private, and charitable organisations, he excels at building partnerships that drive real change. A natural networker and creative problem solver, he believes mission and values should be more than words—they should shape culture and action.

From dressing as a pink rabbit for child victims of crime to leading major community initiatives, Matthew knows that purpose drives impact. At RSPCA Hull & East Riding, he helps align mission, vision, and values to create lasting change. His belief? When people connect with purpose, they achieve more than they ever thought possible.

RSPCA Hull & East Riding is more than an animal welfare charity—it is voice for animals in need. As a locally funded organisation, they rehabilitate and rehome animals facing cruelty, neglect, or abandonment, ensuring they receive the care and second chances they deserve.

Their mission is to transform lives while fostering a deep community connection. In partnership with the National RSPCA and stakeholders, they uphold the highest standards in animal welfare, sustainability, and advocacy. Beyond rehoming, they educate, advise, and inspire to build a kinder future for animals.

Guided by their values—Humanity, Excellence, Accountability, Responsiveness, and Teamwork—they lead with compassion, take pride in their work, and continuously evolve to create lasting impact. Their mission and values aren’t just statements—they drive everything they do.