Confident Media Engagement Essentials
On Thursday 17th October, the Talent+ programme hosted an insightful session on Confident Media Engagement Essentials, led by Dave Hudson and Suzanne Hughes of Inspire Strategic Communications & Engagement.
Talent+, a professional and social network dedicated to empowering individuals across the Humber region, aims to promote personal growth, knowledge sharing, and meaningful connections. This event was a perfect example of its mission to provide valuable development opportunities for all, regardless of industry or age.
The session kicked off with a relaxed networking breakfast, featuring pastries and fruit pots from Nibble. Attendees then dove into a comprehensive exploration of the ever-evolving media landscape, focusing on the shift from traditional outlets like print newspapers to the rise of social media platforms like TikTok.
Throughout the event, Dave and Suzanne shared key insights into what makes a compelling news story and what journalists look for. They emphasised the importance of building strong relationships with media professionals and offered practical advice on how to convey messages effectively.
A highlight of the session was the introduction of a structured framework for media interviews, including the "three key message tool." Attendees also viewed and analysed video examples of media interviews, assessing both effective and ineffective techniques.
The session was interactive, with participants practicing key skills such as "bridging" – a technique for steering interview conversations towards desired topics. The trainers also provided tips on body language, tone, and facial expressions to help attendees make the most of their media interactions.
This workshop was just an introduction to the media training offered by Dave and Suzanne. For those interested in further development, details on their half-day and full-day courses can be found below.
For those who have attended the Talent+ session, we can offer a follow up half day media interview workshop where participants will put their knowledge and learning to the test.
We provide each participant with their own bespoke realistic scenario, working through their objectives for their interview, tone of voice, key messages and killer soundbite.
We coach and prepare each participant individually in a safe and fun environment before carrying out a realistic recorded mock interview, followed by review and feedback
Full price (for 6 people) - £1195 We are pleased to offer a 10% discount for Bondholder members bringing the total to £1075.50 (£179.25 per person)
To find out more, please email suzanne@inspirecommunications.co.uk.
For those unable to attend the Talent+ session, or want a recap, we recommend the full one-day workshop.
Our full day session from 9.30 – 4.30 pm allows plenty time to discuss context, tools and techniques through group discussion, facilitated learning and reflection.
We provide each participant with two of their own bespoke realistic scenarios. With support to prepare for the media interview and time to rehearse lines, we provide participants with everything they need to do the perfect media interview.
In a supportive environment, we review in detail the scenarios together as a group, encouraging group learning, support and reflection. Participants then have the time to put the learning into practice with their second scenario, perfecting their technique and growing their confidence to handle media interviews like a pro.
Full price (for 6 people) - £1795 We are pleased to offer a 15% discount for Bondholder members bringing the total to £1525.75 (£254.30 per person)
To find out more, please email suzanne@inspirecommunications.co.uk.
